Dammann Frères

Persona

As a UX designer, I began my work in retail stores, interviewing clients and asking them about their relationship with tea and with the Dammann brand. The collected information enabled me to define their profiles and to synthetize the data into personas.

Wireframe

Combination of our client needs, review of product database (volume, width and depth), as well as defined personas allowed us to unravel multiple conception possibilities:

• Educational course following regions of tea productions imported by Dammann Frères. In order to satisfy curious people and strenghten the brand authenticity.
• A progressive path that highlights the most popular products in retail stores. Avoiding clients to feel overwhelmed with more more than 400 products.
• A search engine based on senses that let beginners discover the richness of the tea universe and of Dammann Frères catalogue.
• Advanced search options allow users to find their tea according to multiple criteria such as tea leaf or ingredients.
• A sharing library and a wishlist that let people manage their collection.

UI design

Design by Anaëlle Antigny