dammann.fr/

Realisation : 2015

Design award

What I did

– Persona – Wireframe

Dammann Frères

A high-end tailored e-commerce website for the tea manufacturer Dammmann Frères. How to introduce tea to beginners, satisfy purists and highlight such a remarkable collection?

Persona

As a UX designer, I began my work in retail stores, interviewing clients and asking them about their relationship with tea and with the Dammann brand. The collected information enabled me to define their profiles and to synthetize the data into personas.

Wireframe

Combination of our client needs, review of product database (volume, width and depth), as well as defined personas allowed us to unravel multiple conception possibilities:

UI design

Design by Anaëlle Antigny

Other projects

Pick one, they don’t bite

D-raw Incident

5 friends melting in the great data void for a personal project

Pedro

Creating a bold and sparkling identity for a young cocktail bar

Other projects

Pick one, they don’t bite

Bear

Complete UX review and new identity
for an augmented reality app

⤶ See all Projects