Héritage Airsoft

Persona

As a UX designer, I began asking airsofters in store about their experience. Defining their profiles through interview and forums allowed us to shape precise personas.

Wireframe

Facing budget constraint, it was vital to adapt to our client precise objectives, using standard Prestashop CMS modules only.

• A progressive path let users find their costumes paired with fitting accessories. Simplifying search of a complete costume.
• We gave our client the possibility to tag their products in order to give them traits like "beginner product", "lowest price" or "staff choice". In order to underline the vendor proximity.
• With highly varying stocks, people can add an alert on a product that informs us when product is back in stock.
• A news module to maintain the dialogue with airsoft community.
• Highlighting products with pictogrammes, clients review and social network flux in order to reassure clients.

UI design

Finding balance between war style theme with guts and e-commerce site you can trust was the most challenging while designing the UI.